Advertising reaches Whatsapp


Advertising reaches Whatsapp





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It took the advertising to reach WhatsApp, but the instant messaging app is ready. Earlier this year, Facebook changed the terms of service and the policy of the app.

This change opened the door to the entrance of advertisements on WhatsApp, an arrival that already has a landing date. The social network has confirmed this week that advertisers can now advertise which link to their chats on the platform.

With this announcement, WhatsApp will allow its users to connect with company profiles to start a conversation. Facebook has opted for this measure that is already underway in the pages of the social network.

Through the communication button, visible in the profile of the companies, future clients can contact the advertisers who show their publications on their Facebook pages.

«The Click to Chat feature allows you to start a chat with someone without needing to have your phone number saved in your phone's address book. If you know a person's phone number, you can create a link that will allow you to start a chat with that person, "explain the people responsible for the app on their corporate blog.

The company of Mark Zuckerberg will establish a quota not yet determined for those companies that do not respond to their users in less than 24 hours. In addition, the app will establish a series of measures so that advertisers do not abuse the system.

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