Spanish consumers seek other opinions online before buying


Spanish consumers seek other opinions online before buying




Good opinions convince more than half of buyers



  Diving in pages with opinions about products or purchases is already a common practice for Spanish online buyers. 96.5% of users who make an online purchase seek comments from other consumers before buying a product online.

The good opinions of other users have a positive influence on 58.7% of users, while 16% of them are influenced by negative comments. On the contrary, just over a quarter, 25.3%, says they do not feel affected by the comments of other users.

45.1% say that they always look for comments from other users, while 51.4% indicate that they do so at times. On the other hand, 3.5% never seek comments from other users before buying 'online', as is clear from the first Observatory on eCommerce habits developed by Trusted Shops in collaboration with Alpha Research.

"The security when buying 'online' is a fundamental aspect and it is interesting that more and more users give it the importance it deserves," says Jordi Vives, Country Manager of Trusted Shops in Spain.

The study shows that customer ratings are one of the best measures to establish trust in the field of e-commerce, and Trusted Shops understand that enabling an area of ​​the website that includes reviews of other users will facilitate the work to 96 , 5% of users who claim to seek comments from other buyers and give these consumers a good image of the store 'online'.

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